We’re always aiming to improve customer experience to feel instant, fresh & engaging. A key trend in Commerce is the concept of a “headless storefront” which promises to deliver on all three of those points. But what does this mean for us as a brand or retailer, and how exactly does this deliver on the experience for the consumer?
It’s episode two of our new Commerce Reimagined series, dedicated entirely to analysis on all things commerce. Simon Curd, Chief Product Owner within the SAP Commerce Group, helps us make sense of Headless Commerce.
If you want to learn more about headless commerce, check out the video here: Headless Commerce
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