The Future of Commerce Podcast

The Skyrocketing Value of First-Party Data

Episode Summary

For many CPG enterprises, going direct-to-consumer is an urgent priority. So, the key question becomes: How can they best create direct relationships with customers since retailers and advertisers have historically done so? This is Episode 2 of our new series: Customer Data - The Key to Consumer Packaged Goods Success in the Digital-First Economy

Episode Notes

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