The Future of Customer Engagement and Experience Podcast

The Myths, Realities, and Future of the 360-degree Customer Profile

Episode Notes

In their quest to get closer to customers, it seems like every business is racing to achieve a 360-degree customer profile. But is this achievable given the velocity, volume, and variety of customer data available today? How can a business best unify data sources, mine profiles for insights, and hyper-personalized engagements in real time? Listen to this episode to get the answers!


This is Part 3 of our new three part series on Data-Driven Customer Experience including:

- Ratul Shah, Head of Product Marketing at SAP Customer Data Cloud

- Sheryl Kingstone, Head of CX & Commerce at 451 Research

- Adrian Nash, Head of Strategy at SAP Customer Experience


Looking for a solution that can help you deliver relevance and personalization at every in-person and digital touch point across channels? Download this solution brief to learn about next-generation customer data platforms.


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