The Future of Commerce Podcast

The History of CIAM

Episode Summary

Customer Identity and Access Management. What is it and why did it come about? Hear the history and evolution of CIAM from three industry veterans.

Episode Notes

Guests

• Ratul Shah - Head of Product Marketing, Customer Data Solutions, SAP CX
• Guy Kronenthal - SVP, GM for Customer Data Cloud, SAP CX
• Sergey Krayniy - Head of Product, SAP CX

Links to Learn More

• Webcast - What's the Ideal Customer Data Strategy for your Brand?
• Explore SAP Customer Data Cloud
• Article of the Week - Is it Easy For Your Customers to Buy From You?