Why do some businesses succeed at establishing rich, long-term customer relationships, while others struggle? It comes down to their ability to understand, engage with, and deliver to customers in the digital-first economy.
This is Part 1 of our new three part series on Data-Driven Customer Experience including:
- Ratul Shah, Head of Product Marketing at SAP Customer Data Cloud
- Sheryl Kingstone, Head of CX & Commerce at 451 Research
- Adrian Nash, Head of Strategy at SAP Customer Experience
Want more insights from Sheryl Kingstone on the power of personalization? Download this free analyst report!
Article of the week: How a customer data platform unlocks the power of personalization