The Future of Commerce Podcast
The Data Deficit Dilemma
Episode Summary
As Google’s Chrome browser prepares to stop supporting third-party cookies, CPG companies must prepare for a major shift in their media and customer acquisition strategies. This is Episode 1 of our new series: Customer Data - The Key to Consumer Packaged Goods Success in the Digital-First Economy
Episode Notes
Guests include:
- Ratul Shah, Head of Product Marketing | Customer Data Solutions at SAP
- Javier Flores, Global Industry Principal | Consumer Products at SAP
- Sunny Neely, Global Solution Director | Consumer Products at SAP
- Ritu Saluja, Global CX Advisor | CPG & Retail at SAP
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