The Future of Customer Engagement and Experience Podcast

Ready, Set, Activate – Driving Value from Customer Data

Episode Summary

Thanks to the ongoing explosion of available customer data, it’s harder than ever to activate the right data to the right systems and deliver truly hyper-personalized engagements. Our two customer experience experts from SAP – Rosa Hu and Esteban Kolsky – explore how your business can best address this explosion to build enduring and valuable customer relationships with technology solutions like CRMs, DMPs, and CDPs.

Episode Notes

Want more insights into effective data activation strategies? Check out this new research report from 451 Research, part of Global Market Intelligence. Download the report for free!

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