The Future of Commerce Podcast

Dynamic Customer Journeys: A Beginner's Guide

Episode Summary

Customer journey maps can be useful to document the full experience being your customer. But are we doing it right?

Episode Notes

Guests

• Esteban Kolsky - Chief Evangelist, SAP CX
• Raj Balasundaram - SVP Channels and Strategy, SAP Emarsys

Links to Learn More

• Further Reading: Building Loyalty with Personalized 1:1 Experiences
• Follow Esteban on LinkedIn
• Follow Raj on LinkedIn
• Article of the Week - D2C Personalization Strategy: A win for consumers and brands

Presented by the-future-of-commerce.com